A multiyear collaboration highlights Honda’s eco-friendly innovations and support for the NHL’s green initiatives.
Honda and the National Hockey League (NHL) have announced a multiyear renewal of their partnership, continuing a collaboration that began in the 2007-08 NHL season. This partnership not only strengthens the connection between Honda and hockey fans but also marks a shared commitment to sustainability initiatives.
As the Official Automotive Partner of the NHL in the United States, Honda will maintain its presence at marquee events such as the NHL Winter Classic, 4 Nations Face-Off, and the NHL Stadium Series on March 1, where Honda will sponsor the Honda NHL PreGame fan festival in Columbus, Ohio. This season, fans can also get an early look at Honda’s latest vehicles, including the rugged 2026 Passport TrailSport SUV, the all-electric Honda Prologue, and the Honda CR-V Hybrid, now available at dealerships.
To highlight their shared commitment to the environment, Honda is launching a new video series called “Skating to Sustainability.” The series, debuting during the 4 Nations Face-Off™, will educate fans about the NHL’s sustainability efforts and showcase Honda’s dedication to reducing environmental impact. The videos will run on NHL and Honda digital platforms, social media, and nationally televised games on ESPN.
From its origins in frozen ponds, hockey has always been tied to nature. The series celebrates these roots while spotlighting how the NHL is making strides to ensure the game’s future is environmentally responsible.
Honda is working toward achieving carbon neutrality across all products and business operations by 2050. The automaker plans for 100% of its new vehicle sales to consist of battery-electric and fuel-cell electric vehicles by 2040. Honda recently unveiled the prototypes for its first Honda 0 Series battery electric vehicles at the 2025 Consumer Electronics Show (CES). Production of these models will begin in 2026 at Honda’s EV Hub in Ohio.
Honda’s leadership in hybrid technology continues, having celebrated 25 years of hybrid-electric vehicle sales in America. In 2024, Honda electrified vehicles made up over a quarter of the company’s total U.S. sales.
Throughout the NHL season and Stanley Cup Playoffs, Honda will have a strong presence through Digitally Enhanced Dasherboards and in-ice virtual ads during nationally broadcast games on ESPN and TNT. Additionally, Honda will engage fans through advertising on the NHL’s digital and social platforms.
Honda’s lineup of vehicles combines safety, innovation, and sustainability. The range includes popular models such as the Civic, Accord, CR-V, and Prologue SUV, along with hybrid and electric options. Over 99% of Honda vehicles sold in the U.S. in 2024 were made in North America, with 60% built in America.
For over 40 years, Honda has been producing vehicles in America and remains committed to delivering clean, reliable, and connected vehicles to its customers while contributing to a sustainable future.
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