Alcaraz ranks within the Top-10 highest earnings in men’s tennis.
Carlos Alcaraz is currently ranked No. 1 in the world and remains one of the ATP circuit’s elite athletes. He is a six-time Grand Slam champion and has recently won his crown at the US Open 2025, defeating Jannik Sinner in four sets. Since winning the US Open in 2022, Alcaraz has risen considerably in terms of popularity and marketability.
According to multiple sources, Alcaraz has an estimated net worth of $40 million as of 2025. His main sources of income are the professional tennis earnings, as well as the brand endorsements that he has signed. Let’s explore the global companies that have invested in the Spanish bull over the years:
In 2024, Relevo suggested that Alcaraz signed a contract extension with American sports brand Nike. The brand has been sponsoring Alcaraz’s on-court clothing and apparel for numerous years now. As per the same report, Alcaraz will net around $15-20 million annually through the Nike deal.
Alcaraz signed his first deal with Babolat at the age of 10. The brand was founded in 1875, and specialises in tennis equipment and accessories. In 2023, Alcaraz signed a seven-year contract extension with Babolat – meaning that he will continue using Babolat’s top tier racquets until 2030 at the very least.
At the age of 19, the Spaniard reportedly became the youngest tennis player to be backed by the watchmaker. He is a brand ambassador for Rolex, and appears to sport some of their best watches, including the Daytona, off the court.
Ranked No. 1 in the world at the time, Alcaraz and Louis Vuitton agreed upon a deal in 2023. He was named as a brand ambassador for the high-end fashion designer company, and joined a roster that included Lionel Messi and Naomi Osaka.
In 2023, Alcaraz also added leading undergarment producer Calvin Klein to his portfolio. He was announced as the face of CK’s new campaign – ‘Calvins or Nothing.’ In a press release, Calvin Klein wrote, “The powerful black and white visuals highlight Carlos’s strength and confidence, and recall the innate sensuality the brand is known for.” The World No. 2’s exact earnings from this deal are unknown.
(Image Credits: Robert Deutsch, Imagn Images)
